Introducing

The Lead Lab

A private members area containing all of my Google Ads courses, tools, & templates for one low price

📚

Courses

Google Ads Training

Learn exactly what to do, when to do it, and why it works. No theory, just proven systems you can apply the same day.

🛠️

tools

Optimize Faster

Analyze your campaigns with custom A.I. tools and know exactly what to change. From headlines to keywords, it tells you what to fix and test next.

✅

templates

Proven Campaigns

Launch with what already works instead of starting from zero. These are battle tested structures you can plug in and run (coming soon)

Normally $597

Today just $297

Welcome

Join The Lead Lab Today

Get lifetime access to all of my Google Ads courses, tools, & templates

Learn how to create & optimize profitable local lead generation campaigns fast

NICHES

Proven Results

Results across 50+ local service niches

Templates

Google Ads Campaign Vault

Skip the learning curve and get access to 8+ years of proven campaign templates including landing pages. Copy/paste the ads, keywords, assets, and settings directly into your ad account using Google Ads Editor.

  • 50+ campaign templates

  • High converting landing pages

  • Save yourself 8+ years of trial and error

$1,495 VALUE

Training

HighLevel For Google Ads

Learn how to use HighLevel for landing pages, call tracking, forms, lead tracking, automations, reporting, offline conversion uploads and more. Step-by-step training that includes a pre-configured snapshot you can load directly into your HighLevel account.

  • 15+ video lessons

  • A-Z training that covers it all

  • Cut costs & save time

$99 VALUE

Join the Lead Lab today!

Lead LAb

What's Included?

Get lifetime access to all of my Google Ads courses, tools, & templates

Training

Google Ads Course

Learn how to build a Google Ads campaign for local lead generation the right way from the start. From keyword research, to conversion tracking, to landing pages we cover it all with 50+ video lessons.

  • 9 modules containing 50+ lessons

  • Campaigns, keywords, ads, landing pages and more..

  • Launch profitable local lead generation campaigns fast

Training

Optimization Course

Learn how to build a Google Ads campaign for local lead generation the right way from the start. From keyword research, to conversion tracking, to landing pages we cover it all with 40+ video lessons.

  • 8 modules containing 40+ lessons

  • Campaigns, keywords, ads, landing pages and more..

  • Launch and optimize profitable local lead gen campaigns

Training

Landing Page Course

Learn how to build high converting landing pages that turn more clicks into leads and customers. Comes with a landing page template you can customize.

  • 3 modules containing 8+ lessons

  • Learn how to structure your landing pages

  • Learn how to write copy that converts

Scripts

Automation Scripts

Feel like you need to grow eye balls in the back of your head? Copy & paste these custom coded JS scripts into your ad account and sit back as they find budget wasting keywords, negative keyword conflicts, unauthorized changes, and alerts for every campaign issue imaginable. The only script pack for local lead generation.

  • 12+ Google Ads scripts

  • Easy to install

  • Fully customizable

Templates

Google Ads Campaign Vault

Skip the learning curve and get access to 8+ years of proven campaign templates including landing pages. Copy/paste the ads, keywords, assets, and settings directly into your ad account using Google Ads Editor.

  • 50+ campaign templates

  • High converting landing pages

  • Save yourself 8+ years of trial and error

$1,495 VALUE

Training

HighLevel For Google Ads

Learn how to use HighLevel for landing pages, call tracking, forms, lead tracking, automations, reporting, offline conversion uploads and more. Step-by-step training that includes a pre-configured snapshot you can load directly into your HighLevel account.

  • 15+ video lessons

  • A-Z training that covers it all

  • Cut costs & save time

$99 VALUE

Templates

Google Ads Campaign Vault

Skip the learning curve and get access to 8+ years of proven campaign templates including landing pages. Copy/paste the ads, keywords, assets, and settings directly into your ad account using Google Ads Editor.

  • 50+ campaign templates

  • High converting landing pages

  • Save yourself 8+ years of trial and error

$1,495 VALUE

Training

HighLevel For Google Ads

Learn how to use HighLevel for landing pages, call tracking, forms, lead tracking, automations, reporting, offline conversion uploads and more. Step-by-step training that includes a pre-configured snapshot you can load directly into your HighLevel account.

  • 15+ video lessons

  • A-Z training that covers it all

  • Cut costs & save time

$99 VALUE

Join the Lead Lab today!

Reviews

Client Testimonials

Hear what some happy clients have to say

"Thomas setup a Google Ads campaign for me and I was astounded at the quantity and quality of leads that started coming in" - Mike E.

"I've never seen performance inside a Google Ads account like the one he's running for us... it's off the charts." - Neil G.

"My advice for anyone struggling with Google Ads or PPC advertising is to give Tom a call, he's really good at this!" - Doug N.

"I want to give a shoutout to Tom for the outstanding job he's done helping us grow our paving business.." - Patrick W.

Templates

Google Ads Campaign Vault

Skip the learning curve and get access to 8+ years of proven campaign templates including landing pages. Copy/paste the ads, keywords, assets, and settings directly into your ad account using Google Ads Editor.

  • 50+ campaign templates

  • High converting landing pages

  • Save yourself 8+ years of trial and error

$1,495 VALUE

Training

HighLevel For Google Ads

Learn how to use HighLevel for landing pages, call tracking, forms, lead tracking, automations, reporting, offline conversion uploads and more. Step-by-step training that includes a pre-configured snapshot you can load directly into your HighLevel account.

  • 15+ video lessons

  • A-Z training that covers it all

  • Cut costs & save time

$99 VALUE

Join the Lead Lab today!

About

Welcome To The Lead Lab

A simple, repeatable optimization plan for just $449 today only

Welcome

I've been managing Google Ads for local service businesses since 2016. I've audited nearly 1,000 accounts and helped hundreds of businesses turn their campaigns into consistent lead-generating machines.

After analyzing thousands of campaigns the #1 reason service businesses struggle with Google Ads is because they don't have a simple, repeatable plan they can execute on week in and week out.

That's why I created the Lead Lab.

Lead Lab is not just another course, it's the full system I use across real client accounts. Setup, optimization, templates, scripts, and tracking all in one place.

Inside, you get the exact process I use to build campaigns properly, optimize them with a clear plan, catch problems automatically, and scale what is working without breaking everything.

Get 8+ years of hands on Google Ads knowledge behind one login. If you are tired of guessing what to change in your account, Lead Lab gives you the system to finally run Google Ads for local lead generation with confidence.

Ready to get to work?

Best,

Tom

Get the complete training today only

FAQ

Frequently Asked Questions

Here are the answers to some of our most frequently asked questions

Who is this course for?

This course is designed for local service business owners (law firms, electricians, contractors, dog walkers, dental practices etc.) and marketers who want to learn how to generate leads with Google Ads.

What if I'm new to Google Ads?

When I started to put this training together the goal was to create something valuable and actionable for people of all skill and experience levels. It's great for beginners and experts alike. The lessons are straightforward and actionable and I share everything you need to know step-by-step on my computer screen.

How is this course different?

Most Google Ads courses fall into a few traps: they're either too vague to be actionable, don't explain the "why" behind what you're doing (so you can't adapt strategies to your business), have lessons scattered in a confusing order that leaves you wondering what to do next, give you no standardized process you can repeat, or they're overly technical and nerd out on stuff that doesn't actually move the needle.

This course is different. You'll get a clear, logical sequence that teaches you exactly what to do, why it matters, and how to do it, all following a simple repeatable process you can execute again and again. No fluff, no technical rabbit holes, just the strategies that actually generate more leads at a lower cost.

How long does it take to see results?

If you follow the training, you can have a campaign up and running within a day and start to see leads coming in within hours.

Is this for service businesses only?

The course is specifically designed for marketers/agencies/freelancers and local service businesses (plumbers, electricians, contractors, etc.) that want to learn how to generate leads with Google Ads. This course is not applicable for e-commerce.

What happens after I purchase?

After purchase, you'll receive an email with login credentials to access the members area. This can take up to 15-minutes in some rare cases. The private members are contains all of the courses, tools, and templates. You can start learning and implementing right away.

Do you offer refunds?

Yes. If you go through the training, implement the strategies, and don't feel like you got value from it, just email me within 30 days and I'll refund your purchase, no questions asked.

Does it include coaching?

No, this is a self-directed library of courses, tools, and templates. We don't have any plans to add a coaching aspect to the Lead Lab right now, but might in the future.

Is there a monthly fee?

No monthly fee's. Pay once and get lifetime access including free updates.

TRY IT RISK FREE

100% Money Back Guarantee

I'm so confident you'll love this system, so I'm willing to take the risk on me. Just try it out and if you're not completely satisfied with your results within 30 days, I'll refund every penny – no questions asked. That's how certain I am that this will be one of the best investment you make in your business this year.

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