Blog

How do you get more leads with a small Google Ads budget?

Thomas Eder

How can you generate leads with Google Ads when you have a small budget? That was the question I had back in 2018.

Stop Using This Bid Strategy If You Want More Leads In 2026

Thomas Eder

For years, the bid strategy playbook for lead gen has been the same. When an ad account is brand new, you optimize for clicks first, then switch to conversions later.

Hidden (GA4) Data Turns MORE Google Ads Clicks Into Leads

Thomas Eder

The fastest way to get more leads from Google Ads without spending more money is to convert more of the clicks you're already getting. But that's easier said than done.